[HCDX] Important message from The Netherlands.

["Andy Sennitt" <andys@xxxxxxxxxx>]

This is a slightly modified version of the Media Network Newsletter being
sent out today:

In the 21 September edition of the Media Network radio show, we?re making an
major announcement. Since you?re a keen listener, we want to share the news
with you directly, just in case you can?t hear the show this Thursday.

Media Network is going to switch to becoming a WEB-ONLY production as from
the end of October. The last edition of the radio show will air on Thursday
26th October.

Surprised? We bet you are. But following the departure of Diana Janssen,
we've taken the opportunity to re-evaluate the situation, and look at where
things are heading.

Radio Netherlands is moving into a new era, and it?s essential that the
marriage of traditional and new technology happens in the right way. Media
Network is unashamedly a specialist show. The secret is to take technology
facts and turn them into an acoustic theatre...where the safari
documentaries have scored the best by far. As the business broadens, it
takes more research to get it right and keep it fresh. So the radio
programme would require greater and greater investment in time and effort in
order to maintain its leading position.

It's time that radio producer and host Jonathan Marks simply doesn't have.
Since Diana's departure he assumed the additional roles that Diana has
vacated. This is in addition to his main corporate role as Radio
Netherlands' Director of Programmes - Radio, TV and Internet. Clearly he
cannot do all these things and continue to produce a weekly show of the high
standard that we strive for, and you deserve. So, after much consideration,
we?ve decided that the radio show should end its almost 20 year run while at
its listening peak. There has never been more response than we get now.

"It has been enormous fun", says Jonathan "but this seems a good point to
hang up the headphones and step back from the microphone. I have hundreds of
people out there to thank for the radio show's success over the last 20
years. I think we all worked hard to show that good international
broadcasting comes from the heart".

But Media Network, as a ?brand?, is not disappearing - far from it. Although
the radio show will cease to exist, Andy Sennitt will maintain and expand
Media Network's web presence. Media Network will be back in the pioneering
phase again, looking at new ways to present media news, analysis and
background features using the latest Internet technology.

Content-wise, Media Network will continue to be ?user driven?, but even more
so. We?ll be adding interactive elements that enable you to react
immediately to what you see, hear and read. We?ll continue to cover radio
and TV developments from longwave right up to the satellite bands, as well
as all forms of new media. We?ll also be delving into the radio archives of
the past two decades and digitising some of the most memorable features.

The final edition of the radio show, on 26 October, is sure to become a
collectors? item. In the meantime, after this week?s show we?ll be repeating
the most requested Media Network specials over the next few weeks.

To react directly to this message, please use ONLY the E-mail address
media@xxxxxxx

Best Wishes from Hilversum

Jonathan Marks (X-DX as from October 26th)
Andy Sennitt


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