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[HCDX] BBC Swahili launches website that 'speaks boldly' about sex
BBC Swahili launches website that 'speaks boldly' about sex:
(Press Release 3 August, 2005)
BBC Swahili and the BBC's international charity, BBC World Service Trust,
have launched a Swahili language website which aims to break down taboos
and myths around sex and sexuality and reach a wider, younger
audience available at bbcswahili.com.
Kimasomaso, which means "speak boldly", is named after the award winning
BBC Swahili magazine radio programme and features the latest edition of the
radio programme together with in-depth features, personal stories and advice.
At the heart of Kimasomaso are the voices of young diarists who share their
personal experiences through their audio diaries which are also available
online.
Visitors can take a journey with a pregnant teenager or a young person
going through the process of having an HIV test to discover how they cope
with their everyday lives, how they come to the decisions they make and how
they see their future.
Other topics range from violence against women and the influence of rap
music on young people to how to use a condom and how communities are
preparing young girls for marriage.
A glossary on sexual and reproductive health for young people can also be
found on the site.
The BBC commissioned African illustrator Tayo Fatunla to give Kimasomaso
online a young, contemporary feel.
He is an experienced artist with a portfolio of work for national
newspapers and magazines in Africa and the UK.
Tido Mhando, Head of the BBC Swahili Service, said: "By uniting our radio
programme with the trust's online site we can further widen our access to
young audiences.
"Talking openly about sexual health remains a taboo in East Africa but this
way we hope to help young people make sensible life decisions."
Keith Ricketts, Projects Manager for the BBC World Service Trust, added:
"Kimasomaso online is the perfect medium for reaching young people in East
Africa who cannot tune into the radio programme but need and want this
vital, potentially life-saving information.
"Now they can hear the programme and read the accompanying features in
their own time and, most importantly, in their own language."
Kimasomaso was awarded a silver medal at the New York Festivals Radio
Programming and Promotion competition in 2004.
The programme was judged on its production values, organisation,
presentation of information, creativity and use of the medium.
Listeners can email their questions to kimasomaso@xxxxxxxxx, send messages
by text to: + 44 77 86 202 005, or by writing to: Kimasomaso, P.O Box
58621, Nairobi, Kenya.
Notes to Editors
BBC Swahili is the window to Africa and the world bringing accurate and
up-to-date information to listeners in East and Central Africa with news
and current affairs, sports, entertainment and features, every day, seven
days a week.
For text and audio, go to bbcswahili.com.
BBC World Service Trust is a registered charity established in 1999 by BBC
World Service.
It promotes development through the innovative use of media in the
developing world.
The trust currently works in 25 countries worldwide tackling health,
education and good governance.
BBC World Service broadcasts programmes around the world in 43 languages
and is available on radio and online. It has a global audience of 149
million listeners.
BBC World Service is available globally on short wave; on FM in 144 cities;
and selected programmes are carried on around 2,000 FM and MW radio
stations around the world.
The BBC World Service websites receive over 330 million page impressions
every month. (BBC Press Release 3 August, 2005)
Best regards,
MD. AZIZUL ALAM AL-AMIN
E-65, GOURHANGA, GHORAMARA
RAJSHAHI-6100
BANGLADESH
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