[HCDX] BBG Broadcasts Reach Record Audiences

["Zacharias Liangas " <greekdx@xxxxxxxxx>]

Look  my shack :http://zlgr.multiply.com/photos/album/28






BBG Broadcasts Reach Record Audiences
http://www.bbg.gov/pressroom/press-
releases/BBG_Broadcasts_Reach_Record_Audiences.html
November 15, 2011 | Washington, D.C. Email Print

(WASHINGTON, D.C.-November 15, 2011) U.S. government funded international 
broadcasters reached an estimated 187 million people every week in 2011, an increase of 22 
million from last year's figure, according to new audience data being made public by the 
Broadcasting Board of Governors.

"We are pleased that people the world over are responding in unprecedented numbers to our 
high-quality journalism and active audience engagement," said BBG Chairman Walter 
Isaacson. "The ability of our broadcasters to inform, engage and connect audiences through 
traditional and social media alike lie behind these impressive results and will be essential to 
driving future audience reach and impact."

The record numbers, released in the BBG Performance and Accountability Report (PAR), 
measure the combined audience of the Voice of America (VOA), Radio Free Europe/Radio 
Liberty (RFE/RL), Radio and TV Marti', Radio Free Asia (RFA) and the Middle East 
Broadcasting Networks (Alhurra TV and Radio Sawa).  The report details impact on 
audiences around the globe including people in the world´s most repressive media and 
political environments.

 
The BBG´s PAR follows on the heels of BBG´s latest strategic plan, Impact through 
Innovation and Integration, which sets an over-arching objective of making BBG the world´s 
leading international news agency working to foster freedom and democracy with the goal of 
reaching 216 million people weekly by 2016.

This year there were significant audience increases in Afghanistan, where RFE/RL and VOA 
together reach 75% of adults weekly; in Egypt, where Alhurra TV doubled its weekly audience 
to 15% in tandem with the Arab Spring; and in Indonesia, where VOA´s aggressive affiliate 
strategy has boosted weekly audiences to some 38 million adults.

Audiences in many other strategically relevant countries held strong.  In Nigeria, VOA retains 
its position as a news source of record with 23 million weekly listeners.  In Burma, VOA and 
RFA reach 26% and 24% of adults, respectively, amounting to a weekly audience of 10 
million.

Audience declines took place notably in Iran, where the government continues aggressive 
jamming of every BBG transmission platform, including satellite uplink jamming; and 
Pakistan, where the media market is increasingly fragmented and use of radio is declining.

While radio remains the BBG´s number one media platform, reaching 106 million people per 
week, television´s growth puts it at 97 million people. The Internet audience was 
approximately 10 million, with the largest online audiences measured in Iraq, Russia, 
Indonesia, Egypt and Iran.

 

    * Download 2011 Performance and Accountability Report (PDF)
    * BBG 2011 Audience Overview (PDF)
    * BBG Research Methodology (PDF)
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________________________
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........
Zacharias Liangas , Thessaloniki Greece 
greekdx @ otenet dot gr  ---  
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Tecsun PL200/550, Chibo c300/c979, Yupi 7000 
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