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[HCDX] CRI â on air & ears
http://zlgr.multiply.com/photos/album/28
Saturday, December 03, 2011
http://www.dailytimes.com.pk/default.asp?page=2011\12\03\story_3-12-2011_pg7_16
CRI - on air & ears
By Syed Ali Nawaz Gilani
THE China Radio International (CRI), official broadcasting agency of the Peoples´ Republic of
China (PRC) is celebrating 70th Anniversary of its successful transmission. Established as
Xinhua Radio Station in Yanan, northwestern China on December 03, 1940, the CRI in its
long journey has acted as a skylight on New China, besides being witness to the rise of an
Asian superpower. After its relocation to Beijing, the CRI has the unique honour of
announcing dawn of New China on October 1, 1949.
It was April 1951, when CRI was renamed as Radio Peking and served as the official
overseas broadcaster of the PRC. Radio Peking in its formative years added additional
languages including Russian, French, German, Spanish, Vietnamese, Thai, Kiswahili and
Arabic to its transmissions to promote relations between new republic and rest of the world.
Its portfolio had risen to 38 foreign languages by mid 1970s and played a crucial role as
bridge between China and outside world. With changing times, it also changed its
nomenclature and renamed to Radio Beijing; however, in 1993, it got its present name China
Radio International (CRI). As its name indicates that CRI is global in its outlook and
broadcasts coverage of national and international affairs around the globe however, it is also
an international media organisation that uses the most languages in its coverage of both
national and international affairs amounting over 1500 hours per day. To better cover news
events taking place elsewhere in the world, CRI began to establish overseas correspondent
bureaus in 1980. The first two were set up in Tokyo and Belgrade. At present CRI has 32
overseas bureaus across the world and dispatched over 400 correspondents. Representing
CRI outside China, these correspondent bureaus are based in major cities with the mission
of covering all its surrounding areas. CRI correspondents are always in the forefront of every
breaking story to send back updated first-hand reports.
CRI also plans to build eight overseas regional bureaus in Europe, America, Oceania, Africa,
Asia and the Middle East. These regional bureaus will be the representative organisations of
CRI in the respective continents and regions and will be responsible for the management and
coordination of its overseas correspondents, and will oversee news gathering, programming,
distribution, international communication, and promotion of Chinese language and culture.
After China´s reforms in late 1970s, more and more foreigners had come to China for study,
work, travel or business. In order to provide them with a better understanding of China, in
1986, CRI began offering domestic services with the launch of the English Channel, Easy
FM-produced by its English Service-EASY FM can be heard in major cities throughout China
and is a favourite radio station with expatriates and English lovers in China. While dedicating
itself to the reporting of both domestic and world events, CRI has also sponsored a variety of
activities to promote friendship and cultural exchanges between China and other countries.
No doubt that Music is a language that can transcend geographical boundaries. Last year, to
mark the Sino-Vietnam Friendship Year, CRI hosted a singing contest for both Chinese and
Vietnamese singers by collaborating with major Vietnamese media outlets. More than 300
Chinese and Vietnamese singers participated in the contest.
Further, the year 2011 marks the 60th anniversary of Sino-Pakistani diplomatic ties-CRI
organised a reporting trip along Pakistan´s Indus River in May. The excursion included 20
reporters from CRI and other major Chinese media groups. This trip was very successful as
mentioned by CRI Deputy Director-General Madam Wang Dong Wei, while meeting with the
writer in Islamabad. She described the trip a successful journey and said that during
exploring the civilisations along the River Indus, she found that Pakistan is a beautiful country
and its people are very friendly and have showed a lot of love and respect for China. She
said that they would be delighted when Pakistani media delegation will visit China and
explore Chinese civilisation along the River Yangtze, as this will be a unique opportunity to
enhance people-to-people interaction and further strengthen the Friendship ties. CRI
delegation during their twelve days trip covered some 5,000 kilometres along the River Indus
and produced hundreds of reports presenting a comprehensive picture of Pakistan. Similarly,
at the invitation of CRI, a team of Pakistani journalists from major media groups will soon
start their tour of the Yangtze River in China and will inform the people of Pakistan about their
experiences.
CRI after decades of growth has developed into one of the world´s major international
broadcasters both in terms of the number of languages and the quantity of programmes
transmitted. Today, CRI broadcasts in 61 foreign languages across the world. The highest
number of languages among all international electronic media. It aims to introduce China to
the rest of the world, and vice versa, report global affairs to the world, and enhance
understanding and friendship between the Chinese and people of other countries. In recent
years, CRI has followed its strategic goal of establishing a modern international broadcasting
system and continuously improving the quality of its overseas broadcasts. Based on its
traditional shortwave radio, the CRI has vigorously promoted broadcasting programmes
through overseas radio stations to reach more audiences.
So far, CRI has set up 60 full-frequency FM or AM radio stations abroad, which broadcast in
41 languages. Their daily accumulated radio broadcasts now totals 1,200 hours and cover
more than 60 countries and regions. In this edition of the show, we´ll bring you the final part of
the listeners´ knowledge contest marking CRI´s 70th anniversary. Establishing friendship
through radio is common for all 61 language departments in CRI. Letters and gifts displayed
in the radio station´s exhibition hall stand as proof, which are rich and colourful tokens of love.
A scarlet silk banner frequently catches people´s eyes. "The gifts is from a various listener
from Pakistan like other countries of the World are displayed in Urdu Service, First Asian
Broadcasting Department Area apart from main reception area of CRI headquarters which
shows the attachment of listeners with CRI and CRI´s honour to their well wishers.
Listeners´ support for China Radio International is not just limited to gifts and letters. Over the
past seven decades, they´ve voluntarily organised listeners´ clubs. Since 1961, the first
listeners´ club the Beijing Radio Listeners´ Club, founded in Japan. CRI´s listeners crossed
five continents and have established a total of 3,165 overseas listeners´ clubs. The smallest
clubs have dozens of members while big ones boast of thousands. They gather to share their
experiences listening to CRI´s radio programmes, exchange knowledge about China and
organise cultural exchange activities. In Pakistan CRI listeners are actively working for the
promotion of CRI programmes since establishment of Urdu service 1966, this year it was
45th Anniversary of URDU service and was celebrated across the Pakistan in befitting
manners and CRI also appreciate the listeners participation at Club level and their reports
were also acknowledged properly. Like Urdu Service of CRI present Incharge Zhao Qiao
(Mahvesh-her Urdu/Pakistani name) along with CRI Pakistan Bureau Office Reports Sun
Lingli and Wang Qainting (Musrat-her Pakistani name) actively working for the promotion of
CRI and its objective to enhance the CRI-China education, Social & Cultural interaction
programme successful and deserve all appreciations.
To strengthen a bond with listeners, CRI has organised knowledge contests on various
themes. Many listeners have been awarded prize trips to China. The CRI staff and their
overseas listeners are like members of a huge but close family. While conveying the voice of
China to different parts of the globe, CRI is also transmitting the message of friendship to
people worldwide through the radio waves. With the joint efforts of its entire staff, CRI shows
to its listeners that despite the geographical distances and their different ethnical and cultural
backgrounds, the world becomes small to people who belong to CRI´s extended family. The
CRI has promoted its strategic adjustment by incorporating all means of mass
communications-radio, television, newspapers, internet and mobile phone. In 1998, CRI
began its online broadcasting service by setting up the CRI Online website. This internet
communication platform offers news and information in a large number of languages among
major international media. By logging onto the website, people can listen to CRI programmes
anytime, anywhere and find all kinds of information about China. Now, the website´s visitors
come from over 180 counties and regions. To help its listeners learn the Chinese language
and culture, in December 2007, CRI established the first Confucius Institute on the Air,
offering a long-distance Chinese teaching mechanism via CRI´s multilingual international
broadcasting network. Until now, CRI has set up 12 on-air Confucius Institutes in different
countries, allowing its global listeners to learn Chinese in their mother tongues.
In January 2011, CRI launched the China International Broadcasting Network or CIBN, in
Beijing. It is a significant development for CRI in the field of new media. Based on CRI Online
and featuring 61 languages, CIBN is a multilingual and multi-terminal broadcast organisation
that caters to audiences worldwide. The network is a convergence of websites, online
broadcasting, network television and a mobile service terminal, all of which are multilingual.
With the motto `Introduce China to the world, introduce the world to China, report everything
in the world,´ the network serves as a new platform for CRI´s global audiences to learn more
about China and the world. While congratulating CRI on auspicious occasion of its 70th
Anniversary it will be not out of place to mention the vital role of Urdu service played in people
to people interaction among the Chinese and Pakistani public since 1966. We wish CRI all
the best and success in years to come.
The writers is President Radio China Listener´s Club & Secretary Pakistan-China Friendship
Association-Khyber. He can be contact at: syeed.gilani@xxxxxxxxxxxxxxxxx rig : ICOM R75 /
2x16 V / m@h40 heads Sennheiser
Please read and distribute this 15 year research article http://tinyurl.com/5vzg7e
Please read my article on SINPO at http://tinyurl.com/yt7qjd
________________________
http://zlgr.multiply.com (radio monitoring site plus audio clips ) MAIN SITE
http://www.delicious.com/gr_greek1/@zach (all mypages !!)
........
Zacharias Liangas , Thessaloniki Greece
greekdx @ otenet dot gr ---
Pesawat penerima: ICOM R75 , Lowe HF150 , Degen 1102,1103,108,
Tecsun PL200/550, Chibo c300/c979, Yupi 7000
Antenna: 16m hor, 2x16 m V invert, 1m australian loop
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