| Bob,   Thanks very much for both your confirmation and explanation.  I did not realize one station could use the call letters of another as if it were a slogan!   I've not had a chance to listen for the real ID yet, but will soon.   Again, thanks, Curt    -------Original Message-------   
Date: 06/30/04 11:46:00 Subject: Re: [IRCA] Confused about Mickey Mouse ;-) station ID...   > I am located in southeast Florida - between and 20 miles either way from > West Palm Beach and Fort Lauderdale.  That puts me some 175 miles from > 50/50Kw powerhouse WFLF, Pine Hills (Orlando), FL, the only station on that > frequency in the state.  With my new antenna system I get a pretty good > signal from WFLF before the afternoon thunderstorms kick in with lightning > crashes. > > My confusion is, I swear they are identifying as WFLA vs WFLF.  I've heard > the announcement many times, but don't understand, since WFLA has been the > call sign of a Tampa station for quite some time. > > I am even farther - 192 miles - from the real WFLA, 970 @ 25/11Kw in Tampa, > which loses the competition with a 10 mile distant 5/1 KW WHSR 980 Pompano > Beach.  As a result I can't hear Tampa to know what call sign they are using > > > Can anyone in the Orlando area confirm what I think I am hearing, or in the > Tampa area tell what they use as a call sign? > > Both stations are owned by Clear Channel.  Tampa WFLA shows as Citicasters > Licenses but that is apparently Clear Channel too.  I am thinking they have > swapped call signs.  Still, swapping station ID's should be reflected in the > FCC database, shouldn't it? >   > Thanks for your indulgence and comments, > W. Curt Deegan > Boca Raton, FL     Hi Curt,   There is nothing wrong with your hearing. The 540 station is IDing once per hour, at about xx:59:50 as "WFLF Pine Hills - Orlando", as they are required to do. The rest of the time they use "WFLA" as an "ID" but which actually is a "service mark". They are permitted to do this under current FCC policy. When I was last in Tallahassee, the 1270 station there was doing the same thing, and I think there are some other Clear Channel-owned stations in Florida also doing this.   The 970 in Tampa is the one station legally using WFLA as a  *call sign* and of course they ID as such all of the time. There has NOT been a call swap.   Listen  *carefully*  to the 540 signal about 10 seconds before the top of hour and you should hear the WFLF ID but they don't emphasize it at all. It's pretty much the same thing that lets FM's ID as "Z-100" or "the Dove" etc.   Why not call-in and say you are listening to "WFLF" and see if you can get into an argument, with them saying you have the callsign wrong.   In other words ...  "Arrghh"   Bob Tampa   |