Re: [IRCA] KWFM 1450 format change

[Scott Fybush <scott@xxxxxxxxxx>]

Larry Stoler wrote:
> We'll see how long this format lasts.  Not long in my opinion.
> Larry Stoler

You may be right, Larry. All-comedy formats have been tried plenty of 
times before and have never caught on...yet.

But for those of us rooting for AM radio's survival (and on this list, 
that's all of us, I think), it seems to me we *should* be rooting for 
quirky formats like this to succeed.

Remember that the "staple" formats that have kept AM aloft for the last 
couple of decades, sports and talk, are increasingly migrating to FM. 
(We just got another example of that in Boise yesterday, where Citadel 
pulled the plug on top-40 KZMG 93.1, flipping it to a simulcast of 
sports KTIK 1350.)

So anything like this that's more than just giving up and simulcasting 
with an FM or leasing time out to doller-a-holler programmers is 
probably a good thing, at least compared to where AM radio could be 
going elsewhere.

s
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