[Swprograms] Thoughts on the Future of AM Broadcasting

["Mike Wolfson" <mwolfson@xxxxxxxxxx>]

I saw this article posted on another SWL e-mail list I subscribe to and
thought it might be of interest to the members of this list as well.  In as
much as it comes from Jonathan Marks, I thought it would have special
interest plus it comes from a very informed source.  I haven't had a chance
to track down the e-zine mentioned yet.  if someone does, I for one would
appreciate any further elaboration that can be provided.

Mike

OTHER INFO
>
>       AM & DRM.  "Analogue radio (i.e. FM) is flourishing in West &
> Southern Africa.  It could play an important role in India's future
> too.  On the other hand, analogue AM broadcasting (long, medium and
> short-wave) is in very rapid decline--there used to be 60 world-receivers
> on the market.  Now there are less than 20 currently in production and the
> high-end "quality" receiver market has collapsed.  Digital Radio Mondiale,
> DRM, is the proposed replacement--making AM broadcasting sound like FM,
> whilst retaining the huge coverage area. But DRM cannot reverse AM's
> plummeting popularity with just the technology.  Relevant, fresh,
> programming (and clever marketing to support them) is essential to
> revitalize the market.  So far, with the exception of a commitment by RTL
> in Luxembourg, my research shows that these aspects are going seriously
> wrong.  DAB is perfect proof that technology alone is not a driving factor
> for the public." (Jonathan Marks, Critical Distance E-zine)

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