[Swprograms] [J Marks on BBC cuts/changes/whatever]

[Daniel Say <say@xxxxxx>]

Subject: J Marks on BBC cuts/changes/whatever

#Critical Distance BV Weblog (p1 of 33)

   Distance's Jonathan Marks
Sunday, March 13, 2005      
   
What in the world is the BBC saying?
   
   Still a World Service?           
   Can you imagine an announcement printed in the Times of London warning
   readers that the number of pages in the newspaper were to be reduced
   because there are fewer readers of the printed page? 
   Of course not. But BBC World Service seems to have a strange policy of
   announcing its gradual wind-down of analogue shortwave broadcasts. In
   2001, former Director of the BBC World Service, Mark Byford, got into 
   a needless [9]discussion/scrap with shortwave listeners because BBCWS
   announced the closedown of their English broadcasts on shortwave to   
   North America. When the time came, they just pulled the plug...talk  
   about a build up to nothing. Had they simply reduced the number of    
   frequencies beamed in that direction, few people (in theory) would   
   have noticed. But to publicize it in such a way was simply a PR       
   disaster. Now they are at it again....
   If you check the[10] BBC World Service schedules website it says      
   From March 27 2005 there will be adjustments to the BBC World Service
   shortwave provisions to reflect global changes in audiences' use of  
   short wave. The number of hours broadcast on short wave in English,  
   Arabic, Spanish and Portuguese for South America will be reduced.     
   What on earth does that garbled syntax    South America?
   Doesn't it totally contradict other recent statements
   by BBC Managers that they have a strong committment to shortwave,     
   albeit a digital shortwave future - DRM? So it is a logical shift to
   digital - not a closedown - they should be talking about. Or come     
   clean and say that their policy is a network of FM stations in capital
   cities, with Internet as a fill-in and shortwave as a last resort.    
   
   posted by Jonathan Marks @ [11]3/13/2005 09:26:00 PM   [12]Comments | 
   [13]Trackback 

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