[HCDX] DD AND AIR INITIATE VARIOUS STEPS TO INCREASE REVENUE EARNINGS

[sakthi vel <ardicdxclub@xxxxxxxxxxx>]

All India Radio (AIR) is charging tower rentals
(including maintenance charges) for the
infrastructures being offered to private broadcasters
during Phase-II FM service. The rentals for category
A+, A, B, C & D are Rs. 13.20 lakhs, Rs. 8.25 lakhs,
Rs. 4.25 lakhs, Rs. 3 lakhs and Rs. 1.75 lakhs
respectively. Doordarshan has also decided to charge a
carriage fee amounting to Rs. 1.00 crore per annum
from private channels that are interested in becoming
part of the bouquet of channels carried on its DD
Direct Plus service. 

Under the Action Plan, AIR has introduced on line
computerized booking system (Central Window Booking)
at its Central Sales Unit, Mumbai, which has been
linked to all its 15 Commercial Broadcasting Service
(CBS) Centres for all advertisers and clients. AIR is
constantly devising new programming formats to suit
local audiences. Local variation components of Vividh
Bharati Stations are being increased to augment the
listenership and attract more advertisers. AIR has
also introduced I:1 bonus scheme for spot booking to
attract more advertisers. 

As regards Doordarshan, it has taken various steps
with a view to increase revenues. These include,
operationalisation of Marketing Divisions at Mumbai,
Chennai, Hyderabad, Delhi, Kolkata and Bangalore;
setting up of Development Communication Division for
securing business and catering to the publicity
requirements of various Ministries/Government
Departments/PSUs; try to fully exploit the commercial
potential of various programmes including films and
film based programmes; ensuring that slots on various
channels do not remain vacant; computerization of
billing system of Doordarshan Commercial Services at
Delhi to ensure timely preparation of bills; barter
arrangements for newspaper publicity to promote the
programmes of Doordarshan and its brand image;
acquiring quality software from various professional
software houses; cable operators have now been given
the option to download signals either in Analog mode
or Digital mode to improve the transmission quality
with digitalization of signals; the commercial rate
card is being constantly reviewed and revised to bring
it in tune with market practices; amount of bank
guarantee to be submitted by accredited agencies
increased from Rs. 3.00 lacs to Rs. 25.00 lacs;
empowered committee, comprising CEO, Prasar Bharati,
Member (Finance) and DG:DD constituted for quick
decisions in commercial matters and payment behaviour
is regularly monitored and action initiated for
recovery including suspension of accreditation, legal
notice, arbitration etc. 

This Information was given by Minister of Information
& Broadcasting and Parliamentary Affairs, Shri P. R.
Dasmunsi in written reply to a question in Rajya Sabha
today. 
++++++++++++++++
Source:http://pib.nic.in/release/release.asp?relid=19448

+++++++++++++++++++++++++++ 
  Jaisakthivel 
Chennai, India. 

     
   
   



		
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