[HCDX] 36 per cent Indians listen to FM radio on mobile: TNS report

[sakthi vel <ardicdxclub@xxxxxxxxxxx>]

36 per cent Indians listen to FM radio on mobile: TNS
report 

Consumption of music on mobile phones is on a fast
track in Asia. TNS, a global market research company,
studied the use and accessibility of music features
such as MP3 player and radio on mobile phones in its
global study, TNS Global Telecoms Insight. 

According to the study, use of MP3 players and FM/AM
radio on mobile phones has risen by 78 per cent and
140 per cent, respectively, across the globe in 2007.

In India, 16 per cent of the total 482 respondents
surveyed use the digital MP3 player on their mobile
phone, while 36 per cent use the FM radio player. Only
17 per cent of the total respondents download music on
their mobile phones; most transfer music from their
PCs. 

 The study points out that consumption of mobile music
is highest in West Asia, with 74 per cent of the 1,356
respondents surveyed listening to music on their
mobile. Consumption of mobile music is lowest in North
America, where only 19 per cent of the 1,245
respondents surveyed listen to music on their mobile. 

Parijat Chakraborty, vice-president, technology, TNS
India, said in a release: ?Demographic diversity,
coupled with differences in culture and taste, has
made India an ideal breeding and testing ground for
many mobile value added services. Though India is
quite behind in terms of contribution of VAS in
overall revenue, the country is much ahead of many
developed countries in terms of variety of VAS for
consumers.? 

However, the report states that the presence of music
features on a mobile does not imply use and there is a
gap between availability and use of the FM radio and
MP3 player on the mobile. For example, in India, out
of 18 per cent of total respondents, 16 per cent use
the MP3 player feature. Similarly, 50 per cent of the
total respondents surveyed have access to FM radio,
out of which only 36 per cent listen to FM on their
mobile. 

TNS also studied whether the consumption of mobile
music was increasing over a period of 18 months (June
2006-November 2007). For the purpose, it interviewed
439 SEC A and B respondents in India. The results show
the increasing trend of using the mobile to listen to
music. The percentage of people using their mobile?s
FM radio increased from 16 per cent in June 2006 to 38
per cent in November 2007. Similarly, the percentage
of people using their mobile?s MP3 player rose from 10
per cent in June 2006 to 17 per cent in November 2007.


A total 16,000 respondents from 29 countries,
including India, Russia, Japan, Hong Kong and
Thailand, participated in the study, including 482
respondents from India. 

© 2008 agencyfaqs! story 

http://www.agencyfaqs.com/main1.html

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