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[Swprograms] Re: [dxld] Why is BBC World Service reducing its shortwave provision?
- Subject: [Swprograms] Re: [dxld] Why is BBC World Service reducing its shortwave provision?
- From: "Rob de Santos AFANA" <rdesantos@xxxxxxxxx>
- Date: Sat, 19 Mar 2005 21:32:27 -0500
- Organization: Australian Football Association of North America
I couldn't agree more. Excellent analysis.
-Rob de Santos
> -----Original Message-----
> From: swprograms-bounces@xxxxxxxxxxxxxxxx
> [mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of
> John Figliozzi
> Sent: Saturday, March 19, 2005 9:22 PM
> To: dxld@xxxxxxxxxxxxxxx; Shortwave discussion
> Cc: CUMBREDX list; BDXC News; HCDX CONTRIBUTIONS - LATEST;
> Subject: [Swprograms] Re: [dxld] Why is BBC World Service
> reducing its shortwave provision?
> Complete and utter b.s. IMHO.
> The sales figure for shortwave radios in the US alone is UP each and
> every one of the past seven years. The number being manufactured in
> and pumped out of China continues to go up almost exponentially.
> The BBC would like everyone to believe that sw listening is
> down, so it
> uses (cleverly, but dishonestly) figures for *its* shortwave
> Well, if you've eliminated both North America and Australasia
> from your
> shortwave coverage area (two primary English language regions of the
> globe) and reduced the hours you cover the other areas with
> of course your audience figures for shortwave will go down. It's a
> self-serving and self-fulfilling prophecy.
> Next week on "Write On", Dilly Barlow will read a raft of
> letters from
> irate listeners once again. The BBC spokesman will intone
> (once again)
> that these are really a minority of listeners either too old, out of
> touch, unimportant or otherwise insignificant to matter. (Of course,
> he'll say it all much nicer that.)
> What the "official" BBC won't tell you is that, internally,
> was surprised by the volume, level and depth of protest the BBC
> received the last time they did this. But its management team is
> committed--in "non-crisis" regions--to reducing distribution costs by
> de-emphasizing high cost methods (like shortwave) and transferring an
> increasing amount of those costs to the listener.
> The BBC claims that its audience accessing its broadcasts by means
> other than shortwave is increasing. As far as it goes, that's
> true--but not to the extent claimed. The BBC's figures don't
> differentiate between a listener who accesses its broadcasts
> for a few
> minutes a week and one who listens for hours a day. It also tends to
> fudge figures reflecting availability by equating overnight
> via local FM with prime time hours on local radio and an occasional
> five minute newscast with the broader info/entertainment service that
> characterizes (or characterized) its shortwave service.
> It is interesting to observe that, as the BBC reduces global
> access to
> its broadcasts, China Radio International is dramatically increasing
> such access by actively embracing ALL distribution methods, including
> shortwave. Shortwave hours and relays targeting NA by CRI
> are up just
> as dramatically as BBC hours are down. And CRI's use of the
> satellite (including WRN on Sirius Satellite Radio) and local (FM)
> placement also has increased. There is even talk that CRI is
> to inaugurate a 24 hour English language news service in direct
> competition to the BBC.
> I'm sure the rather smug management at Bush House will chuckle at all
> this and shrug it off. But I wouldn't be surprised if, while the BBC
> is dithering and dicing up audiences, CRI begins to eat the
> BBC's lunch
> in North America. Call it "Old Europe Makes Way for New
> Asia". While
> the BBC steadily abandons and discards the public service
> principles it historically created, perfected and nurtured, CRI seems
> to--more and more--be embracing those very principles.
> John Figliozzi
> Halfmoon, NY
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