[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
[Swprograms] Re: Why is BBC World Service reducing its shortave provision
- Subject: [Swprograms] Re: Why is BBC World Service reducing its shortave provision
- From: "Mike Barraclough" <mikewb@xxxxxxxxxxxx>
- Date: Sun, 20 Mar 2005 13:46:01 +0000
>> Richard Cuff <rdcuff@xxxxxxxxx> wrote
>>The BBCWS uses statistics that are self-serving: If you drop your
>>shortwave availability, then fewer people *will* find you by
I don't completely buy this argument. BBCWS audience research finds that the
shortwave audience to a target area is declining and at that point a
decision is made as to whether there should be cutbacks. When all is said
and done they have to work to a budget. There has to be a point when the
audience is too low to justify retaining a service particularly when the
target audience has access to alternatives.
If they can get local FM relays on fine, scale the shortwave back but I
would argue retain the capability in case the host government decides to
turn the FM relays off in times of crisis.
Swprograms mailing list
To unsubscribe: Send an E-mail to swprograms-request@xxxxxxxxxxxxxxxx?subject=unsubscribe, or visit the URL shown above.