[Swprograms] Re: Why is BBC World Service reducing its shortave provision

["Mike Barraclough" <mikewb@xxxxxxxxxxxx>]

>> Richard Cuff <rdcuff@xxxxxxxxx> wrote
>>The BBCWS uses statistics that are self-serving:  If you drop your
>>shortwave availability, then fewer people *will* find you by
>>shortwave.  Duh!

I don't completely buy this argument. BBCWS audience research finds that the
shortwave audience to a target area is declining and at that point a
decision is made as to whether there should be cutbacks. When all is said
and done they have to work to a budget. There has to be a point when the
audience is too low to justify retaining a service particularly when the
target audience has access to alternatives.

If they can get local FM relays on fine, scale the shortwave back but I
would argue retain the capability in case the host government decides to
turn the FM relays off in times of crisis.

Mike


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