Re: [Swprograms] [dxld] "Shortwave is actually experiencing a resurgence"

[John Figliozzi <jfiglio1@xxxxxxxxxxxx>]

There now.  Take THAT BBC and BBG!

(Doesn't someone have to be mistaken at best or flat out lying at 
worst?  The BBC's stated "research" and Merlin both can't be right...)

On Apr 27, 2005, at 6:29 PM, Mike Terry wrote:

>
> Shortwave is actually experiencing a resurgence. It's strange but 
> true, so
> what do we base our findings on?
>
> Mainly on the research carried out by the Mighty Merlin 
> Communications, they
> that operate transmitters across the World on behalf of the BBC. This 
> is
> what they had to say:
>
> "Shortwave radio listeners are growing globally, with shortwave 
> penetration
> at its highest in the developing countries. That is not to say that
> shortwave is not having an impact in the Western world. Recent surveys
> revealed that 97% of regular business travellers listened to 
> international
> shortwave." This increase in the shortwave audience, according to 
> Merlin, is
> "spelt out dramatically by just one factory in China that is 
> frantically
> producing 300,000 shortwave radio sets per month just to support 
> demand.
> Grundig in America report growth each year on their sales of shortwave
> receivers. There are at least 600 million shortwave radio sets 
> worldwide."
>
> In France, according to a Merlin survey, 70% of households with radio 
> have
> access to shortwave. In Slovakia, the figure is 77%. "What is most
> interesting," according to Merlin, "is the growth over the last 10 
> years in
> shortwave usage by business travellers, diplomats, aid workers and 
> others
> who move about the world as a result of their jobs.
>
> This change has occurred because of the portability of new sets and the
> simplicity of their use. Modern synthesized sets, which have the 
> facility of
> actually entering the precise frequency number, made shortwave easy for
> everyone.
>
> People learned to pre-tune their sets, forgetting about kHz, MHz and
> wavebands. The new sets went in pockets, handbags and briefcases. Now 
> sets
> weigh as little as 220 grams and are easily available and affordable."
>
> Teledifusion de France, which operates Radio France International's
> extensive shortwave transmitter network,
> says that "an estimated 2.5 billion people tune in to programmes 
> broadcast
> on shortwave, and about a billion receivers pick up shortwave 
> transmissions.
> At any given moment, over 200 million receivers are tuned in to 
> shortwave
> broadcasts.
>
> Shortwave remains the only means of reaching a broad audience anywhere 
> in
> the world, via a simple portable radio that can be bought for around 
> $25.
> Listeners include expatriates, business travellers, tourists, or simply
> people who want to hear programmes in a language other than their own 
> or who
> want to open a new window on the world.
>
> It doesn't matter where you are in the World, with shortwave you can 
> always
> be in touch with Europa Radio International and you can't do that with 
> the
> Internet or Sky satellite can you? There's always someone who will 
> want to
> use the PC or watch the latest episode of the Simpsons. So get 
> yourself a
> decent receiver, preferably with digital readout, check out our front 
> page
> for the next transmission dates and times and come over and join us, 
> there's
> a whole New World to explore.
>
> Write to us c/o PO Box 299, Kent CT5 2YA, UK
> E-mail to admin@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
>
> http://www.europaradiointernational.co.uk/shortwave.htm
>
>
>
>
>
>
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>
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>
>


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