Re: [Swprograms] OT: Digital radio market study

["Rob de Santos" <rdesantos@xxxxxxxxx>]

You're pretty much on target John.  The diversity has improved somewhat in the
past year but one wonders why, given the huge resources of the large station
owner groups, that they can't do better.  I recall the link a few weeks back to
the online feeds of various music formats from one of the big groups.  Where are
some of those formats on the local HD radio channels?  Missing in action.
Without compelling content, the improved audio quality is wasted.

--
-Rob de Santos 
Columbus, OH
-----Original Message-----
From: jfiglio1@xxxxxxxxxxxx [mailto:jfiglio1@xxxxxxxxxxxx] 
Sent: Wednesday, November 07, 2007 3:32 PM
To: rdesantos@xxxxxxxxx; Shortwave programming discussion
Subject: Re: [Swprograms] OT: Digital radio market study

Yeah, but...

I took the plunge and bought an HD Radio.  It's clear to me that the 
reason satellite radio remains the digital radio of choice is because 
it's bothered to present and develop a number of innovative formats, 
as well as serve traditionally underserved markets.  

In contrast, what I'm hearing on HD Radio with only a few, limited 
exceptions is much of the same stuff we've been hearing on terrestrial 
radio for years.  The large group owners of our land-based and 
community-based radio stations don't seem to want to commit the 
resources and imagination necessary to effectively diversify their 
offerings and compete or--in the alternative--serve the unique needs 
of each local audience.  Doing the latter would appear to be 
especially effective against a national service like satellite.

So until the group owners stick a crowbar in their collective wallets 
and actually do what their licenses say they should be doing, 
satellite will have this field mostly to themselves.  There's just not 
enough out there (yet?) on digital AM/FM to justify spending at least 
a hundred to several hundred dollars for a new receiver to get 
essentially the same product I can get now with a $15 or $20 radio.  
The fact that the sound is marginally more pleasing just doesn't 
effectively fill this gap.

John Figliozzi
Halfmoon, NY


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