Re: [Swprograms] OT: Digital radio market study

["Richard Cuff" <rdcuff@xxxxxxxxx>]

I don't think online feeds (that link was from Clear Channel) will do
the trick by itself.  A marginally acceptable version is what a local
AM station did here -- create an online and HD oldies feed, inserting
local advertising spots / news / traffic / weather that is repurposed
(don't you love that word) from their "angry white male" formatted AM
counterpart.

That at least offers some localized value, but is still warmed-over
automated stuff.

The public radio HD alternatives tend to showcase additional
programming that might not be available in a local market, but again
rarely represent anything truly "new".

HD radio will find a narrow niche in cars, but even that will be
temporary in metropolitan areas.  There, WiMAX networks -- in about 5
years' time, perhaps less -- will allow you to take your WiFi radio
and put it in your car.  Admittedly that won't work for cross-country
drivers, but most of us do our driving in metro areas.

My two cents...

Rich Cuff

On Nov 7, 2007 4:34 PM, Rob de Santos <rdesantos@xxxxxxxxx> wrote:
> You're pretty much on target John.  The diversity has improved somewhat in the
> past year but one wonders why, given the huge resources of the large station
> owner groups, that they can't do better.  I recall the link a few weeks back to
> the online feeds of various music formats from one of the big groups.  Where are
> some of those formats on the local HD radio channels?  Missing in action.
> Without compelling content, the improved audio quality is wasted.
>
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